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Poster of The New Apartment

The New Apartment

A commissioned film for Schweizerischer Werkbund (SWB), Die neue Wohnung was produced for the Basel architectural and interior design exhibition, WOBA, to demonstrate innovative aspects of modern architecture and highlight their differences from the event’s highly conservative approach. Despite its ad campaign roots, Richter's touch is not absent; The surviving version, aimed at a "bourgeois" Swiss public, presents decluttered, functional architecture and decor as superior to the traditional and luxurious "ancient" ways of living.

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Cast and Crew

The New Apartment

A commissioned film for Schweizerischer Werkbund (SWB), Die neue Wohnung was produced for the Basel architectural and interior design exhibition, WOBA, to demonstrate innovative aspects of modern architecture and highlight their differences from the event’s highly conservative approach. Despite its ad campaign roots, Richter's touch is not absent; The surviving version, aimed at a "bourgeois" Swiss public, presents decluttered, functional architecture and decor as superior to the traditional and luxurious "ancient" ways of living.

Orignal Title

Die neue Wohnung

Orignal Language

de

Duration

24 minutes

Genre

Documentary

Status

Released

Release Data

1930-12-31

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Production Companies

Schweizer Werkbund, Zürich

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