The Appearance
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Videos
Cast and Crew
The Appearance
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Orignal Title
Der Auftritt
Orignal Language
de
Duration
40 minutes
Genre
Documentary
Status
Released
Release Data
1996-07-14
Production Companies
Harun Farocki Filmproduktion
